Ushine Events and PR

With Ushine, You Shine.

About Ushine

Specializing in prestigious PR and events, we foster cultural exchange and drive trade relationships between China and GCC.

From signature Hala China events to international business gatherings, we lead the UAE's event industry.

Events Execution

Ushine spearheads the execution of four annual signature events for Hala China, showcasing remarkable achievements and driven by ambitious objectives in the realm of cultural events and tourism.

Happy Chinese New Year

China Film Week

Emirati Fashion Days

UAE through Chinese Eyes / China through Emirati Eyes

Culture Exchange Programm

Ushine has a deep understanding of Chinese culture across various provinces and cities, excels in organizing and facilitating cultural exchange events and exhibitions.

  • Zhejiang Silk Exhibition

  • MENA launch of the “Nihao! China” Tourism Logo in Dubai

  • 2024 Northern China Ice and Snow Tourism Overseas Promotion

Culture Exchange Programm

Ushine leads in the execution of various types of performances, including performance planning, promotional activities, and ticket sales:

  • “Xinjiang is a Nice place” Dubai & Abu Dhabi performance


EO10, Floor 1, In5 Media, Dubai, UAE