Ushine Events and PR
With Ushine, You Shine.
About Ushine
Bridging Cultures. Connecting Markets.
At Ushine, we champion cultural exchange and facilitate meaningful trade relationships between China and the GCC.
Headquartered in the UAE, we are at the forefront of the region’s event industry—crafting signature cultural showcases, hosting high-impact business forums, and curating platforms that bring together public and private sector leaders across borders.
From large-scale festivals to strategic B2B networking, Ushine empowers collaboration, promotes tourism, and opens new gateways for bilateral growth.
Events Execution
Ushine spearheads the execution of four annual signature events, showcasing remarkable achievements and driven by ambitious objectives in the realm of cultural events and tourism:
Happy Chinese New Year
Serial Events for Government
China Film Week in UAE
Marketing Event for Leading Developer
Culture Exchange Programme
Ushine has a deep understanding of Chinese culture across various provinces and cities, excels in organizing and facilitating cultural exchange events and exhibitions.
China International Travel Market
Northern China Ice and Snow Tourism Overseas Promotion
Nihao! China Lauching and Conference in Dubai
PERFORMANCE EXECUTION
Ushine leads in the execution of various types of performances, including performance planning, promotional activities, production and ticket sales：
“Xinjiang is a Nice place” Dubai & Abu Dhabi performance
The Millennium Song Chinese National Concert from China Oriental Performing Art Group
China National Symphony Orchestra Concert
"A Moonmoment to Remeber" in Abu Dhabi and RAK
